<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Eben Thurston — Insights</title><description>Articles on GEO, AEO, and enterprise search strategy by Eben Thurston.</description><link>https://ebenthurston.com/</link><item><title>How This Site Is Built for Answer Engines</title><link>https://ebenthurston.com/insights/built-for-answer-engines/</link><guid isPermaLink="true">https://ebenthurston.com/insights/built-for-answer-engines/</guid><description>A working example of GEO/AEO in practice: pre-rendered HTML, a JSON-LD knowledge graph, an AI-crawler allowlist, and an honest take on llms.txt.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>