Insights

Notes on GEO, AEO, and enterprise search strategy, written from practice, not theory.

• AI Overviews Grew Eightfold. Organic Clicks Held Flat.
  August 6, 2026 · A year of Q4-over-Q4 data from TIAA and Nuveen: what AI Overviews did to impressions, clicks and click-through rate, and which pages survived.
• GEO on a Local Business Site
  August 5, 2026 · Most GEO advice assumes a publishing operation. Purely Mat Pilates has one instructor and six classes a week. Here is what applies, and what does not.
• How This Site Is Built for Answer Engines
  July 14, 2026 · A working example of GEO/AEO in practice: pre-rendered HTML, a JSON-LD knowledge graph, an AI-crawler allowlist, and an honest take on llms.txt.

On LinkedIn

• Purely Mat Pilates: a one-instructor studio site rebuilt for search and AI
• The biggest growth opportunity in ecommerce history: how commerce evolved, and where it goes next
• SEO and AI Search (GEO/AEO): the 75% overlap in modern search visibility
• Managing Paid and Organic Search as a single P&L
• The Modern Marketing Funnel: the AI synthesis layer and "Share of Model"